Description

This book is dedicated by the authors to, ‘All l those current and future practitioners in the aesthetic industry who continue to strive for excellence’. Whether you own a one woman or man aesthetics business or a thriving medi spa, this book will inspire and inform you.

What’s inside?

• Over 300 pages of wise advice, examples and practical know-how
• Marketing tips and ideas for aesthetics businesses
• Advice on employment and staff management
• Building client loyalty
• How to grow revenue
• Tax for salons
• What place does science play in the aesthetics industry?
• Insights into ingredients and their effect on the skin
• Skin Conditions
• Treatments – what works, what doesn’t
• How to buy equipment and what to buy
• What to think about when choosing product ranges
• Trends in the industry – past and present
• Myth debunking

The authors, Carol and Rob Trow have worked in the aesthetics industry for over twenty years. They are the owners of DermaConcepts, a hugely successful business that wholesales leading brands to the top end of the market. They have written hundreds of articles for publication in a variety of industry magazines, and this book collates those articles into readable and informative material. Their knowledge of the industry is in-depth and proven.

Buy this book if you need inspiration, advice or information from two people who speak fluent aesthetician.